Rewards Card Content
BlockFi created the first ever Bitcoin rewards credit card.
Credit Card as Re-usable Asset
I modeled and textured the card model based on the its real life specifications and materials.
Email Campaigns
3D Memes
To engage users on social and grow our presence, I created a recreated memes using the card as the central character.
Because it was a recurring project with repeating assets, it was important to make everything procedural and based on templates.
I organized the characters into modular components, turning each into a Houdini Digital Asset that could be built upon and extended, but also updated if the card design changed.
BlockFi Christmas Card
It was fast enough to leverage into a last minute series of Christmas card images tailored to specific clients and partners.
Swipe For Bitcoin Campaign
Card Animations and Videos
For a more comprehensive breakdown of this project (and lots more), please reach out!