BlockFi – Social Animations
Animated content engages and informs, so I was consistently cranking it out for social at BlockFi. The content was as much about enticing in new users to the platform by quickly demonstrating our brand story as it was about user retainment (reminding and educating existing users about new products).
For example…
BlockFi was an innovator of financial products in the crypto space, but many of these products could come across as complicated or even incomprehensible, which would be off-putting when it came to people trusting their money with us.
A big part of my job as a motion designer was to simplify these complex concepts and make them visually appealing.
Ethereum Merge Event
I created a series of explainer animations for the Ethereum Merge, which was really a sweet spot between events, products, and social engagement.
Cryptocurrency and financial technology can be intimidating or confusing for many audiences. Animation allows companies to break down complex topics—like blockchain, lending, or decentralized finance—into digestible, visually engaging narratives that are easy to understand.
For the Ethereum Merge, we set out to explain to customers what was happening and what that meant for any Ethereum they currently held or any that they wanted to add to their account.
It was a true team effort, with every discipline and specialty communicating.
Much of the process involved me sitting down with the people who devised the product and understood it completely, then translating that low level explanation into easy to digest (and fun to look at) animations. The copywriters would then add the relevant text to the post.
Social animations were such an important part of our success at BlockFi.
It was a way to connect, educate, and engage with existing users of our platform, as well as bringing new users into the fold.
Looping BTC Rewards Card Animation
Buy Coffee Stack Tokens
BTC Spaceship Loop
Zac In Front of the Fireplace
BlockFi 3D Style Guide
EWR Email Campaign
Flex Cards
BlockFi Card Character
BTC Card Swipers
BTC Vending Machine
Flexcoins Animations
BTC Donut Chomp
BTC Chia Pet
TFP Coin Tubes
Traditional Finance Character
Social Animations
For a comprehensive breakdown of this project (and lots of others), reach out!