3D Memes

A recurring project at BlockFi was to create high quality memes featuring the BlockFi Bitcoin Rewards card as the main character.

Bitcoin Rewards Card Guy

The unpredictable, recurring nature of the project necessitated an efficient workflow with easily repeatable processes. It was important to make everything procedural and based on templates.

I organized the characters into modular components, turning each into a Houdini Digital Asset that could be built upon and extended, but also updated if the card design changed.

Christmas Cards

The setup was fast enough to leverage into a last minute series of Christmas card images tailored to specific clients and partners.