Various work from my time at The Hut Group, where I worked as a 3D designer.

THG Ingenuity Banner Animation

After the successful launch of the THG website, I was tasked with creating a more tech-focused promotional animation.

Ingenuity was The Hut Group’s analytics platform and they wanted visuals that would mix high-end luxury branding with tech futurism.

Eyeko Double Act

To mark the launch of Eyeko Double Act Shadow Sticks, I created a series of video promos and still imagery. I received the physical products and modeled/texturing them to detailed specifications.

I then created a series of assets (key visuals and animations) that were used in the advertising campaign, as well as shorter animations that were pushed out across social.

Physical Products

THG owned several brands and product lines, so I would often be tasked with modeling the products from real life, accurately texturing them using existing packaging artwork, and rendering/compositing them for appeal.

I would also model and render retail gondolas for stakeholders to help them visualize and design for fabrication.

Illamasqua Lip Refocus

I modeled and rendered a series of moody scenes to be used in video campaigns for a new Illamasqua product, Lip Refocus.

They shot scenes in the studio and I was tasked with recreating the lighting/textures to match for shots that they were unable to shoot.

The clips were used by the editing team and worked in with shot footage.

THG x MP

We were constantly doing smaller, text driven videos for announcements and messaging that utilised assets from the more resource intensive videos. Here’s an example of one of those about the relationship between THG and MyProtein.

The visual style remains consistent and I created a library of assets and materials that could be accessed and re-used for speed and efficiency.