THG Ingenuity Platform

THG Ingenuity Animation

Design | Animation | 3D | Simulation | Editing

After the success of the THG Launch Animation, I began work on a video for THG’s Ingenuity platform.

The animation was intended to be a stylized representation of Ingenuity’s involvement in brands across the organization.

Ingenuity Banner Animation

Ingenuity as a Brand Platform

During my time at The Hut Group, I was tasked with creating an animation to showcase the capabilities of THG’s Ingenuity Platform.

This project was a unique opportunity to merge the technical sophistication of Ingenuity—a powerful e-commerce and business infrastructure solution—with the premium, luxury aesthetics synonymous with THG’s own brand identity.

The animation highlights the cutting-edge technology driving the Ingenuity Platform, emphasizing its seamless integration, scalability, and innovation. Every visual and motion choice was carefully crafted to reflect the elegance and exclusivity of the brand, while still delivering a clear, concise narrative about the platform’s benefits for global businesses.

The result is a polished, tech-focused animation that not only informs but also inspires, perfectly encapsulating the synergy between THG’s premium branding and the future-ready capabilities of the Ingenuity Platform.

Brand Imagery

In addition to the animations, I continued to proved Ingenuity with bespoke imagery from the assets and templates library.