THG – Eyeko Double Act
Eyeko Double Act Animations
To celebrate the launch of Eyeko’s Double Act Shadow Sticks, I spearheaded the creation of high-impact video promos and still imagery designed to showcase the product’s elegance and versatility.
Bringing the Product to Life
Starting with the physical product in hand, I meticulously modeled and textured the Double Act Shadow Sticks in 3D, replicating every detail with precision to ensure the digital assets reflected the brand’s premium quality. From the product’s sleek packaging to its refined finishes, my goal was to capture the essence of Eyeko’s identity.
Animation with Impact
Using clean, studio lighting and dynamic camera work, I crafted a series of vibrant animations that highlighted the product’s features and versatility. Each animation was designed to grab attention immediately, with smooth transitions and fast-paced motion tailored to resonate with audiences across multiple platforms.
Deliverables Across Channels
- Key Visuals: High-resolution stills used in print and digital campaigns, ensuring consistency and brand alignment across all touchpoints.
- Video Promos: Longer animations for campaign launches, designed to captivate and inform viewers.
- Social Media Animations: Short, snappy videos optimized for platforms like Instagram and TikTok, leveraging catchy motion and sleek design to drive engagement.
Why It Worked
As a production-seasoned motion designer, I combined my expertise in 3D modeling, lighting, and animation to create assets that elevated the Eyeko brand.
Importantly, this was a project where my job was to provide assets within the context of a much larger production team, fulfilling a specific role and making sure I contributed in an impactful way.
For a more comprehensive breakdown of this project (and many others), please reach out!