Andrew Samuel >

Google Developer’s Build Out

Build Out Graphics Package

At Google Developer Studios, I collaborated with senior engineers and developers to craft a cohesive visual identity for “Build Out”, a YouTube series designed to educate and inspire developers to adopt Google’s platforms.

This project was about more than just creating graphics—it was about building a bridge between two distinct visual worlds while ensuring the content remained emotionally engaging and accessible to a diverse technical audience.

When I joined the project, the visual styles for the explainer graphics and set production had already been established:

  • Explainer Diagrams: Clean, isometric illustrations designed for conceptual clarity.
  • Set Design: A rustic workshop aesthetic with warm and cool lighting, evoking a hands-on, inventive atmosphere.
explainer diagrams
set design

Key Contributions:

  • Blueprint-Inspired Graphics
    I developed overlays and promotional assets inspired by the process of sketching out plans and blueprints. These graphics played on the themes of iteration and innovation, visually reinforcing the engineering mindset behind the show.
  • Show Open and Transitions
    To connect the workshop environment with the isometric explainer world, I designed a dynamic show open. This sequence transitioned viewers from the physical, tactile space of the workshop into the abstract, conceptual realm of Google’s products—bridging the gap between real-world problem-solving and digital solutions.
  • Lower Thirds and On-Screen Graphics
    I created lower thirds and other graphic treatments that integrated both visual styles, maintaining a cohesive look throughout the series. These elements were flexible, enhancing both in-video presentations and social media promotions.

Collaboration and Impact:

Working alongside Google’s expert engineers, I translated complex technical concepts into visuals that were not only functional but emotionally engaging.

By uniting creative and technical disciplines, the final package elevated the show’s educational value and its ability to connect with developers on multiple levels.

For a more in-depth breakdown of this project (and many others) please reach out!