Andrew Samuel >

Rewards Card Swiping BTC Campaign

Swiping Bitcoin Animations

Introducing the BlockFi Rewards Visa® Signature Credit Card—your gateway to effortless Bitcoin earnings with every swipe.

My motion design animations for BlockFi’s Bitcoin Rewards Credit Card campaign vividly illustrated the simplicity of earning Bitcoin: a sleek credit card glides through a stylized reader, and Bitcoin pops up instantly, capturing the seamless experience of crypto rewards.

These animations were crafted for social media platforms, ensuring rapid engagement and clear communication of the card’s benefits.

These results underscore the effectiveness of combining compelling motion design with innovative financial products to drive user engagement and adoption.

These animations were crafted for social media platforms, ensuring rapid engagement and clear communication of the card’s benefits.

The impact of this campaign was significant:

  • Within the first 90 days, the BlockFi card attracted over 50,000 cardholders, each projected to spend an average of $30,000 annually—450% higher than traditional credit cards from AmEx, Mastercard, and Visa.
  • Collectively, cardholders amassed more than 124 BTC in rewards during the program’s initial three months
  • 16.7K engagements 
  • 26M unique people reached online
  • It helped launch one of our most important product lines that already accounts for more than 5% of BlockFi’s revenue
  • 25% increase in website traffic
  • 32 major news stories generating 1.8M+ impressions 
  • 8.3K #BlockFiCard Twitter mentions with 120M+ reach
  • 250M+ overall impressions helping to drive mainstream adoption of crypto

These animations weren’t just eye-catching; they were purpose-built for social media’s fast-paced environment. With bold, stylized visuals of a credit card swiping through a futuristic reader and Bitcoin popping up instantly, the motion design distilled the card’s benefits into a story that resonated within seconds.

Through smart motion design, the campaign didn’t just market a product; it created moments, driving awareness and excitement around the Bitcoin Rewards Credit Card on all platforms.

For a more comprehensive dive into this project (and lots more), please reach out!