BlockFi Rewards Card Promotions

We developed a dynamic animation to drive signups for the waitlist of BlockFi’s Bitcoin Rewards Credit Card, leveraging motion design to create urgency and excitement around the launch.

With a rapid turnaround time, the animation needed to captivate viewers and compel immediate action. The primary goal wasn’t just to inform but to build anticipation and foster FOMO, ensuring the card launch felt like a must-have event.

To resonate with our target persona—tech-savvy individuals drawn to nostalgia and innovation—we embraced a distinct aesthetic: a blend of early 90s infomercials and Saturday-morning toy commercials. This creative direction was informed by research into our audience’s preferences, aligning the card with their sense of style and humor.

Turnaround was fast and the information comes through really fast, but the point of the video wasn’t so much to inform as it was to build excitement around the launch, tapping into nostalgia that would immediately resonate with the target client.

Why It Worked

• Emotionally Engaging Nostalgia: By invoking familiar 90s motifs, the animation instantly connected with viewers, creating a memorable impression and emotional engagement.
• Quick Delivery of Key Information: The fast-paced visuals and messaging efficiently conveyed the exclusivity of the waitlist, prompting immediate action.
• Targeted Appeal: The retro aesthetic wasn’t just for show—it was a calculated decision to tap into the cultural touchpoints that our target demographic found appealing, making the campaign feel tailored to their tastes.

For more detail and process about this video (and loads others!) please reach out.