BlockFi 3D Style Guide

When I arrived a BlockFi, the brand already had a beautiful, well-established 2D style in place, so I adapted it to 3D, formalizing elements and putting guidelines in place so all 3D imagery would mesh with the current branding.

The guide served several purposes: (A) Established a fluent brand language between everyone on the team, starting a conversation about what worked for our voice and what didn’t (B) Created an actual library of 3D assets that I could re-use at any time AND that any 2D designer could pick up and use in their work (C) Served as a quick reference to get any freelancers up to speed or keep any outside agency in the loop per project.