BlockFi Bitcoin Pizza Day Social Animations and Stills
The crypto and fintech spaces are highly competitive and fast-moving, with new players entering the market daily, making an active social channel crucial.
BlockFi Bitcoin Pizza Day

Event Animations and Imagery
Bitcoin Pizza Day is an annual event that celebrates a keystone moment in the story of crypto.
I created a series of fun animations to accompany social media posts throughout the day.

As a motion designer at BlockFi, I had the opportunity to create a suite of animations and visual content for the annual social media event, Bitcoin Pizza Day. This celebration marks a historic milestone in Bitcoin’s journey—the first real-world purchase using Bitcoin. Our campaign leveraged this iconic moment to captivate our audience, promote engagement, and drive new signups for BlockFi’s innovative financial services.

Bitcoin Pizza Day is an incredibly noisy day on social media. But we aimed to cut through the noise with high quality, fast turnaround animations to catch everyone’s eye.
And either drive them to the page where they could sign up to receive more news and information, or point them to a point of action where they could directly purchase Bitcoin.
Metrics like user engagement, click-through rates, and conversion rates reflected the campaign’s impact, with a ma
And either drive them to the page where they could sign up to receive more news and information, or point them to a point of action where they could directly purchase Bitcoin.
Metrics like user engagement, click-through rates, and conversion rates reflected the campaign’s impact, with a marked increase in signups and new client acquisition.
- $4,055,978 in Total BTC Trading Volume (vs the $2,715,838 expected
- 11,785 Total BTC Tracers (vs the 2,984 expected)
- 1,092 Total BTC FTT (vs 116 expected)
From concept to execution, this project was a rewarding demonstration of how creative content can amplify a brand’s reach, event on a crowded day in a crowded space (if done well).


For a comprehensive breakdown of this project (and lots of others), reach out!