Schrödinger Chemical Space
A Scientific Concept as a Brand Element
Various attempts have been made to visualize Chemical Space in a scientifically accurate way, but each origin has it’s own philosophy and purpose.
Scientific Visualizations of a Theoretical Model
Chemical Space is a theoretical model of all possible molecules and chemical compounds. (wikipedia)
These are examples of some of the visualizations done by other organizations and scientists:





various interpretations of Chemical Space

They are theoretical.. none are technically ‘correct’ or ‘incorrect’, and each serve a specific scientific purpose.
Making It Unique To Our Story
We needed to present it in our own way that was both scientific and could scale across the organization with branding and usability in mind. As an asset, it needed to be used in print, video, and web.
It was a challenge not only make the idea visually appealing and scientifically representative with factual elements top of mind.
Prioritizing Usability
We also wanted this to be a re-usable asset not exclusive to this single video… something that could be applied to any divis
ion within the company, versatile enough to adapt to any area of science as well as each department’s individual branding.
Procedural HDA
In Houdini, I created a procedural point cloud that could be re-colored and shaped to any purpose with a scalable point count (up to 80 million particles).

Viewport Screencap of the Procedural Cloud
MEDIA LIBRARY
From this cloud I could create a series of assets to serve any purpose (backgrounds, textures, features, web imagery, etc.)
The cloud quickly be accessed and rendered to build on an asset library, accessible to anyone building content across the company.















Stills
Video
Application Specific Branding
Extending the idea different areas of chemical space to Schrodinger’s portfolio of software packages and products, the cloud could used to represent any of facet of Schrödinger’s brand, such as Maestro, MS Maestro, LiveDesign, or Bioluminate.

Media Assets
The Application Specific Branding Chemical Space cloud is part of the Chemical Space HDA, so with the push of a button, we can get procedurally rendered images
Procedural Renders for Still Library
For more about this project (and lots others), please reach out!