This project was focused around rebuilding and relaunching the entire brand of The Hut Group.
Working with the creative director, I translated the style and tone of their previous branding into something new, modern, and sleek, all the while directly incorporating the brands owned by The Hut Group and the featured products under those brands. Using Houdini for powder simulations and leveraging Cinema 4D’s motion graphics toolset to further abstract the products while also modeling the products to scale and texturing with physically based materials, the final animation was both grounded in reality and imagination.
