Mahogany Brown

Mahogany Brown is the color of success. It’s the hue and the tone and the value that says, ‘Victory and Triumph and Wholebean-ness’. Mahogany Brown is also a video about a bean who gets a job at a place where he thinks he’s a part of something greater only to learn he a product of something grinder.

To go from the ground to grinder a coffee bean has to go quite a way. It has to endure. It has to struggle. It has to sacrifice a part of its character. Some beans have to sacrifice more than others. Other beans, the lucky ones, are born naturally rich in flavor. The beans that truly have to sacrifice and struggle and, ultimately, survice, are the ones that have that delicious bitterness.